(via khuyi)
Who put the bomp…in the bomp…a ding dong.
Who knew that the advertising industry housed so many men of integrity? The ad above is by Bill Bernbach, a founder of Doyle Dane Bernbach and the Great Father of modern advertising. It was Bernbach who popularized the technique of counter-intuitive advertising. “Now I’m not talking about tricking people,” Bernbach said. “If you get attention by a trick, how can people like you for it? For instance, you are not right if, in your ad, you stand a man on his head just to get attention. But you are right to have him on his head to show how your product keeps things from falling out of his pockets.”
But what happens when everyone starts imitating the vanguard?
Footnotes of Mad Men: Calling All Trumpeter Swans
Tree House Club Sandwich from Fred 62 on Vermont in Los Feliz.
4/4 Club Wedges for Ambition and Taste.
2/4 for ease of eating. I had to divide and conquer!
“New Times Club”. Mustard Seed Cafe on Hillhurst in Los Feliz.
Two out of four club wedges.
Bergamont Station Turkey Sandwich with Bacon “for that club look”. Threw in a Bundaberg’s Ginger Beer for good measure.
Three out of four club wedges.
Cafe Los Feliz on Hillhurst.
Four out of four club wedges, plus extra points for Michael Cera drinking coffee and reading at the place.
The #1 Fan Club with Tofurkey and Tempeh Bacon from Locali on Franklin. Awesome.
Four out of four Club Wedges…
